There's nothing more annoying than being ready to watch your favorite Netflix series after a long day at work… and you get a call from a telemarketer.

Yet we often still push from that 'cold' position in our modern lead generation.

How do we get this warmer? The answer is: relevant branded content that works inbound. Plus an example of strong lead generation.

Lead generation and inbound marketing too often marketers shoot with hail. Hopefully enough will stick to the bow. It certainly worked that way in other times, but the world has changed. Cold marketing doesn't work nearly as well as it used to. Nowadays you can often generate much better leads by building in one simple intermediate step: inbound marketing content. Lead generation must go hand in hand with inbound marketing.

Use these content marketing techniques
So this is the core of inbound marketing: make people come to your content. And if that first contact is positive, then everything is easier after that.

Here are a few good inbound marketing examples:Introduction film – Film always works well to create a feeling Free E-Book – If interested, leave your email address Tips & Tricks – For the practical types among us Whitepapers – For those who are looking for more depth Webinars – Radiates expertise and provides depth Blogs – Allows you to cover many topics Case studies – Especially for those who want to know directly how you work in practice

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